Tapad
UNIFYING LIFE
across DEVICES
Tapad’s first product drove tremendous business growth. So when they decided to launch multiple product lines, they realized their single-product brand needed a multi-product upgrade. As they were revving up to expand, Tapad refocused their start-up marketing mentality away from short-term tactics toward long-term brand growth. Creating the right foundation would help ensure that their brand would be able to support and respond to the rapidly changing future technology landscape.
As the Copy Director, I worked with my team to develop a concise, engaging brand story—one that established Tapad as an industry leader in the cross-device marketing space.
