IBM
SIMPLYING
the COMPLEX
When it comes to digital transformation, IBM and Red Hat are the leaders in accelerating business innovation and engagement. Yet conveying the complex process of digital transformation clearly and concisely to IT leaders is no easy feat.
As the Creative Lead, I worked closely with the strategy and design teams to concept, develop and write a visually engaging, easy-to-understand infographic that showcased the benefit of IBM and Red Hat solutions. Used for presentations, on social media and on the website, the infographic empowered the sales teams to more confidently connect and engage with prospects and turn them into clients.