douglas@douglaslight.com 646.860.8940
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Accolade

Accolade

ADVOCATING
for BETTER HEALTHCARE

We all know the healthcare system can be a tangled, complicated journey. Accolade was committed to changing the experience in a positive way by providing a single contact person—an Accolade Health Assistant—to help individuals through the healthcare process. Benefits questions. Symptoms. Medications. Accolade is the one stop for all the answers.

Working closely with company’s key stakeholders, I created the Accolade brand voice and helped define a new path for the brand. The result: Accolade landed new corporate accounts and increased usage of their service. 

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