AWP — Douglas Light

STRENGTHENING
the WORD

The Association for Writers & Writing Programs (AWP) is an organization dedicated to helping writers improve their craft, connect with other writers and manage the business side of writing. Though immersed in the world of storytelling, AWP struggled to tell their own story in a clear, emotional and compelling way.

I led AWP through a strategic process to understand its audiences and challenges, then created a Brand Storybook that established a concise message. The Brand Storybook shows that AWP understands the passion and solitude of writers and the challenges they face, and it establishes AWP as a community that supports and inspires writers in the pursuit and perfection of their craft.

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