douglas@douglaslight.com 646.860.8940
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Medtronic

Medtronic

GOING further, TOGETHER

Technology can open minds—and close divides.

At Medtronic, the world leader of medical solutions, technology is harnessed to alleviate pain, restore health and extend life.

As the Creative Lead, I led the team in the development of key messaging guides, product launches, and the scripting, storyboarding and filming of product videos. The work helped inform the target audience on the brand’s core benefits and value while clearly differentiating it from the competition.